Tag Archives: YouTube video

Who is saying what, to whom, and why?

Here’s something you’ll all recognize:

How do the modes of appeal work in this ad?  Is there any accidental/expressive/rhetorical communication taking place?

Look around you, rhetoric is all around us!

 

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Filed under Rhetorical theory

The Modes of Appeal

Aristotle’s three modes of appeal will be the foundational rhetorical theory of RCM 300:

 

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Filed under Rhetorical theory