We ended Thursday’s class by talking about Aristotle’s 3 Modes of Appeal and how they would apply to an advertisement. For review, check out this video that further discusses how persuasive techniques work in advertising.
Additional links to help better understand Aristotle’s theories:
- Writing with Ethos, Logos and Pathos in 21st Century Authentic Texts by Todd Finley — make sure to check out the chart that outlines the proof along with its means of persuading
- For more explanation on the modes of appeal, read the quick essay “The Appeals: Ethos, Pathos, and Logos” by Professor Jeanne Fahnestock
- and finally, here’s a site that includes more explanation and examples to describe ethos, pathos, and logos
and for fun, since it was mentioned in our class discussion on Thursday, here’s the Old Spice guy:
After watching the ad, answer the big question: Who is saying what, to whom, and for what purpose?
How are the modes of appeal being used here?