This blog has moved!

The web address for the RCM 300 course blog is now at
See you over there!


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The job package

It’s time for the first big assignment in RCM 300: the job package! As you prepare, make sure to find a job that is well suited to what you are currently studying in your discipline. Even if you don’t have a lot of on-the-job experience, try to target your experience and knowledge to what the employer is looking for.

A good place to start looking for job ads is on the Student Employment and Career Centre website (their Facebook page is also full of tips and funny articles about the job application process).  Often employers will post ads on the SECC site that they won’t list anywhere else.  Also on the SECC site you’ll find help with your cover letters and resumes.

A couple other links to consider as you work on this assignment:

Past posts on the job package:

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Lost credibility

Another reason to proofread before publishing:

Full story here.

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Grammar goodness

Since we’ll be discussing the 7Cs tonight, I thought it would be good to put up some links to help with completeness, conciseness, clarity, coherence, correctness and courtesy. Keep in mind that little details like correct grammar can go a long way in promoting and preserving your credibility!

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The modes of appeal

We ended Thursday’s class by talking about Aristotle’s 3 Modes of Appeal and how they would apply to an advertisement.  For review, check out this video that further discusses how persuasive techniques work in advertising.

Additional links to help better understand Aristotle’s theories:

  • and finally, here’s a site that includes more explanation and examples to describe ethos, pathos, and logos

and for fun, since it was mentioned in our class discussion on Thursday, here’s the Old Spice guy:

After watching the ad, answer the big question: Who is saying what, to whom, and for what purpose?

How are the modes of appeal being used here?

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Welcome, summer session of RCM 300!

This is the blog we will use in addition to our class sessions.  This site is where you’ll find additional resources to help you better understand the course material.

The blog started in January of 2012, so feel free to peruse the archives or the tags/categories to find links, videos, and articles that have already been posted.

You can also check out our Twitter account for more interesting articles/info that are related to our course.

As part of your ‘professionalism’ mark for the course, you can participate in an online discussion of the posts here on the blog — or feel free to submit something you would like to share!


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